Author: Danielle

E-Commerce Product Categories: How to Best Merchandise Your Products

One of the most common situations my clients deal with is determining the best product categories for their e-commerce website. This is especially true for startups or new companies who aren’t as well-versed in e-commerce strategy or design. The following

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5 More Ways to Increase Conversion Rates

Last week I gave you some sure-fire tips for improving sales with my post 5 Ways to Increase Conversion on Your E-Commerce Website. If you’re looking for more ways to ring the register, here are five more things that will

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Recognizing International Women’s Day and Day Without A Woman

On International Women’s Day, we¬† stand in solidarity with women around the world struggling for basic human rights, reproductive rights and equal pay. As a woman-owned business, we support all women who seek a better life free of discrimination, violence

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5 Ways to Increase Conversion on Your E-Commerce Website

First quarter is a great time to think about how to maximize sales in the new year. Here are 10 things you can do now to increase conversion and revenue in 2017. Create a Marketing/Promotions Calendar Now is the time

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Yotpo: Product Reviews and So Much More

If you’re like most e-commerce store owners, you try really hard to sell customers on the great products you offer. But let’s be honest – most shoppers are savvy. They know you’re selling them. They want honest opinions from other

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