Essential E-Commerce Tools

Over the years, I’ve tried countless tools, applications and plugins that enhance website functionality, improve marketing efforts or streamline common business activities. I’ve also gotten feedback on a variety of apps from my clients. Here are the 3rd party solutions I’ve found to be best-in-breed and essential for me and my clients.

E-Commerce Platforms


Essential E-Commerce Tools

Google Analytics
Track visitor behavior on your website and analyze data to improve conversion and marketing

Automatically backup your store so you can rewind to an earlier save point if anything goes wrong

Get a professional, customized privacy policy that automatically updates as laws change

Make your website ADA and WCAG 2.1 compliant with just a small snippet of code

Design Tools

Color Wizard
Create a custom color scheme for your website with this interactive tool

Design Seeds
Inspirational color palettes drawn from beautiful photos and nature

Google Fonts
A large collection of beautiful, web-friendly fonts for your website
Add an Instagram, Facebook or Twitter feed to your website

Payment Gateways
The gold standard in payment gateways and one of the most popular ways to accept online payments

An easy way to accept payments online from your customers who use Paypal

Marketing Solutions

See how your website ranks for your target keywords on popular search engines

Google Webmaster Tools
Submit your website directly to Google and track the results of your SEO efforts over time

Create beautiful popups to get email subscribers and decrease abandoned carts

Easy-to-use email marketing platform, free for up to 2000 subscribers
The most affordable affiliate marketing network – grow your sales with performance marketing

Sprout Social
Manage, schedule and track all your social media marketing in one place

Better customer reviews + social integrations to gain new customers and improve SEO

Customer Service Tools

Business phone numbers with call-routing – Get an 800 number and try it FREE for 30 days

Online chat to assist customers live on your website

Engage and assist your customers to increase sales with live chat

Shipping & Order Management Solutions

Inventory Source
Find drop-shipped products for your online store

All-in-one inventory and order management + shipping and warehouse management

Simplify your shipping – unlock a free 60-day trial using the link above
Print postage for less, sign up and get a special postage offer worth $100 with code COUPON1

Accounting Tools

Online invoicing, time-tracking and project management system

Small business accounting software – save 30% for the first six months