BigCommerce agency · Southern California
The BigCommerce Agency that's actually just one expert.
I’m Danielle — I launch, migrate, and redesign BigCommerce stores solo. No account managers, no handoffs, no surprises. Just focused work that gets your store where it needs to be.
BigCommerce Expert since 2011
Certified BigCommerce partner
700+ Clients Served
Across retail, B2B & specialty
Community Legend
Consistently 5-star rated
Why Duck Soup
A different kind of BigCommerce Agency.
BigCommerce only — nothing else
While other agencies juggle platforms, I've spent 15 years mastering just one.
One expert, start to finish
You work with me directly — not an account manager, not a junior developer.
Structured delivery, real timelines
Work happens in focused Power Block sessions — no months-long limbo.
What I do
Launch, migrate, or redesign — I handle it all.
Whether you’re starting from scratch, moving from another platform, or just need your store to look and perform better, here’s where to start.
New Store
Launch on BigCommerce
Starting fresh? I'll set up a complete, conversion-ready store — design, products, settings, apps, and training — so you can start selling without the guesswork.
Platform move
Migrate to BigCommerce
Moving from Shopify, WooCommerce, Magento, or Volusion? I migrate your data, design, and SEO with clear timelines and zero chaos.
Design & redesign
Theme customization
Your store should look as good as your products. I customize existing themes or build from scratch — clean layouts, fast pages, and a design that converts.
Already on BigCommerce and need ongoing help?
I offer support plans, consulting, and training sessions for merchants who just need things handled.
How I Work
BigCommerce projects don't need to take months.
Most agencies drag projects out across weeks of back-and-forth. I work differently — through structured four-hour Power Block sessions that create real, visible progress every time we work together.
Each session has a clear scope, a defined outcome, and a fixed cost. You always know what’s being done, when it’s being done, and what it’ll cost before we start.
We scope the session together
You tell me what needs to get done. I define exactly what fits into a four-hour block and what the outcome will be.
You're in the loop the whole time
We check in regularly as work progresses — quick decisions get made on the spot, not days later over email.
You review real progress
At the end of each block, there's something tangible to look at — not a progress update, but actual work done.
Repeat until it's done
Bigger projects are just more blocks — each one planned, priced, and delivered the same way.
Clients
Trusted by 700+ merchants.
From handmade goods to industrial B2B — across retail, specialty e-commerce, and everything in between.









What Merchants Say
The BigCommerce agency merchants actually love working with.
Don’t just take my word for it.
"I was dreading the upgrade and kept putting it off, but she made it easy and offered insightful suggestions. Very professional and easy to work with — highly recommend."
Sally
Just for Ponies
"Whatever your e-commerce technical challenge is, you will find success with Danielle. She's created efficient customizations for my complex product portfolio."
Jay
CCW Breakaways
"Danielle provides exceptional service in delivering on defined goals and cost objectives. This focus provides a critical success factor where others tend to muddle around and drive up costs."
Dan
Busse Combat Knives
About Me
I built this business because I saw how agencies were failing merchants.
I’m Danielle Mead — a solo BigCommerce consultant based in Southern California. I started Duck Soup in 2011 after more than a decade working across every corner of e-commerce: design, merchandising, marketing, and analytics. I’d seen firsthand what happened when merchants hired big agencies — the handoffs, the slow timelines, the bloated costs, the account managers who’d never touched a store themselves.
So I went a different direction. One person, one platform, doing the work myself from start to finish. That’s still exactly how I operate today.
I’ve since helped more than 700 merchants launch, migrate, and grow their BigCommerce stores — from small independent shops to established B2B brands. I hold Legend status in the BigCommerce Community and have been a Certified Partner since 2011. But honestly, the thing I’m most proud of is that most of my clients come back.