No Hand-offs. No Outsourcing.
Hire a BigCommerce Website Designer Who Works Directly With You
Fast, user-friendly BigCommerce stores built by one experienced designer — not an account manager, not a rotating team, not an outsourced developer you’ll never talk to.
700+ Clients Served
Across retail, B2B & specialty
BigCommerce Only
Certified partner since 2011
Community Legend
Consistently 5-star rated
Trusted by BigCommerce Merchants Including
Recent BigCommerce Design Projects
Every project starts with a specific problem — outdated branding, a theme that’s become difficult to manage, a customer experience that isn’t converting the way it should. Here’s how I’ve helped a few recent clients, as a BigCommerce website designer handling everything from redesigns to new launches. View more projects in my BigCommerce portfolio.
MARINE SUPPLIES
Boat Cover Repair Advisor
Redesigned on a customized marketplace theme, replacing a custom Cornerstone theme the client couldn't edit herself
The client's previous custom Cornerstone theme had a hard-coded homepage, which meant she couldn't update it herself. I redesigned it on a stock theme she can fully manage with Page Builder, with reorganized categories and a redesigned homepage.
MUSICAL INSTRUMENTS
Bass Central
Theme redesign to better showcase inventory and brand partners
Their old theme couldn't surface BassCentral's large inventory on the homepage or give their brand partners real visibility. I moved them to a customized marketplace theme with more display flexibility — brands featured prominently on the homepage, with products organized and highlighted by category.
HOME DECOR
Payless Rugs
Replaced a hard-coded custom theme with a stable, manageable marketplace theme
Their custom theme was heavily hard-coded, making bugs difficult to track down and fixes unpredictable. I moved them to a customized marketplace theme and refreshed the look, leaving them with a site that's both more functional and easier to manage going forward.
What Clients Say About Working With Me
"From start to finish, Duck Soup was professional, attentive, and highly skilled. Danielle took the time to understand my needs, offering creative solutions that perfectly aligned with my vision... The project was completed on time, and the support after launch has been exceptional."
Jeff
One Flow
"Danielle provides exceptional service in delivering on defined goals and cost objectives. Her attention to detail is exemplar. This focus provides a critical success factor where others tend to muddle around with things that drive-up costs and delay implementation."
Dan
Busse Combat Knives
"Danielle has supported our business for around 10 years… She always responds quickly with the help we need. I can truly say she has been a key part of our success and having her support gives us great peace of mind."
Rob
Heritage Fruit Trees
Why Work With Me as Your Website Designer?
When you hire a BigCommerce designer, you’re not just choosing a service—you’re choosing how your project gets done. Here’s what that looks like when you work with me.
Direct, One-on-One Collaboration: You’ll work directly with me throughout your project—no account managers, no hand-offs, and no outsourcing.
BigCommerce-Focused Expertise: I specialize in BigCommerce and understand the platform in depth, from theme customization to store structure and performance.
Clear, Straightforward Communication: I explain technical decisions in plain language so you always understand what’s being done and why.
Design That Supports Performance: My background in e-commerce, usability, and marketing means your store is designed to look good and function effectively.
Tailored to Your Business: Every store is designed around your brand, your products, and your customers—not a pre-built template or a one-size-fits-all approach.
Honest Guidance: I’ll tell you what’s worth doing, what’s not, and where to focus your time and budget.
Working With Danielle vs. a Typical Agency
| Duck Soup E-Commerce | Typical Agency |
|---|---|
| ✓ You work directly with me, start to finish | ✕ Account manager relays your requests to the actual team |
| ✓ BigCommerce-only — deep, focused platform expertise | ✕ Spread across multiple platforms, often less BigCommerce experience |
| ✓ BigCommerce certified partner since 2011 | ✕ Platform experience varies widely by agency and staff |
| ✓ Power Blocks are scoped upfront and prepaid, providing predictable pricing | ✕ Large contract pricing with scope creep that drives costs up |
| ✓ Focused, collaborative Power Block sessions minimize delays and keep momentum going | ✕ Slower turnaround with rounds of waiting, review, and back-and-forth |
| ✓ Same person on every call, every revision, every launch | ✕ Staff and points of contact can rotate mid-project |
| ✓ Honest guidance on what's worth doing — and what isn't | ✕ More incentive to sell additional services |
| ✓ All work done in-house, no outsourcing | ✕ Design or dev work often subcontracted overseas |
| ✓ Clients return for redesigns, new launches, and ongoing work — some for over 10 years | ✕ Transactional, project-to-project relationships |
Who I Work With
Businesses typically come to me when they’re building or improving their BigCommerce store—whether that means launching a new BigCommerce store or redesigning an existing one. My typical clients include:
Existing BigCommerce Merchants
Established businesses looking to improve design, usability, performance or conversion rates
Platform-Limited Sellers
Retailers migrating to BigCommerce from Shopify, WooCommerce, Magento or Volusion
Startups & New Businesses
E-commerce brands starting from scratch and ready to launch a new online store
Wholesale & B2B Companies
Businesses needing custom pricing, login-gated catalogs, or wholesale-specific features
Brick & Mortar Merchants
Traditional or offline retailers who need help expanding into the e-commerce sales channel
Regulated Product Sellers
Businesses needing a more flexible platform for restricted products that other platforms don't support
BigCommerce Project Types
I handle a range of BigCommerce design and development work, with most projects falling into a one of these categories:
Custom BigCommerce Website Design
Fully custom designs tailored to your brand, built for usability and conversion.Theme Customization & Redesigns
Refining or updating your existing theme to improve layout, branding, and user experience.BigCommerce Store Setup & Launch
Setting up your store, including products, structure, and core configuration.Platform Migrations to BigCommerce
Moving your store from Shopify, WooCommerce, Magento, or another platform without losing data or momentum.- Ongoing Support & Consulting
Continued guidance and improvements after launch as your store grows.
How I Work as a BigCommerce Web Designer
I deliver design projects through Power Blocks — collaborative, four-hour Zoom sessions with a defined scope, a clear outcome, and a fixed cost agreed on before we start. No drawn-out timelines, no waiting weeks for updates.
Step 1: Discovery & Scoping
We start with a call to talk through your goals and your store. I’ll give you an honest assessment of what the project involves and how many Power Blocks it’s likely to take.
Step 2: Block Planning
I map the work into discrete Power Blocks, each with a defined scope and deliverable — so you know exactly what gets done and what it costs before we schedule anything.
Step 3: Design & Build Sessions
We work through the project block by block, live on Zoom together, so decisions happen in real time instead of over email. Every session ends with something tangible to review.
Step 4: Testing & Launch
Once the design process is complete, I test across desktop, tablet, and mobile before launch, then walk you through everything so you can manage your store confidently on your own.
Step 5: Post-Launch Support
Ongoing support plans and consulting are available after launch, or you can schedule additional Power Blocks for new features, refinements, or scaling up.
Frequently Asked Questions
Yes. I specialize in BigCommerce because it’s a powerful platform for growing e-commerce businesses. That focus means I can design and build faster, avoid common pitfalls, and provide more effective guidance.
Yes. Many projects involve customizing an existing theme to better match your brand, improve usability, and enhance performance—without requiring a full redesign.
Projects are delivered using Power Blocks, so the timeline is flexible. Some stores are completed quickly by scheduling blocks close together, while others are spread out depending on your availability. You’ll get a clear plan up front so you know what to expect.
Projects are delivered in Power Blocks—prepaid four-hour work sessions with a fixed cost per block. The total investment depends on the scope, but you’ll receive a clear estimate up front before any work begins.
That depends on how well your current store is performing. If the structure is solid but needs refinement, customization is often enough. If the design feels outdated or is limiting growth, a redesign is usually the better option.
Yes. I handle full migrations, including products, categories, customers, content, and redirects, so you can move to BigCommerce without losing data or momentum.
Yes. I offer ongoing support and consulting for clients who want help maintaining, improving, or scaling their store after launch.
Let’s Talk About Your BigCommerce Project
Whether you’re planning a new store or improving an existing one, I’d be happy to hear what you’re working on. I’ll give you honest feedback, clear next steps, and a straightforward recommendation on the best way to move forward.
Or fill out the form below and I’ll get back to you within one business day.
