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BigCommerce Web Design Services

Your BigCommerce store isn’t just an online catalog — it’s one of your most important sales tools. The way your website looks, feels, and functions plays a major role in how customers interact with your brand and whether they choose to buy.

I provide BigCommerce web design services that focus on both aesthetics and performance. Whether you’re launching a new store or improving an existing one, the goal is the same: create a website that reflects your brand, delivers a smooth user experience, and supports long-term growth.

Trusted by 700+ BigCommerce Stores

BigCommerce design work across a wide range of industries and store types.

Woodlore
eFamilyFun
Marv Golden Pilot Supplies
Cooper Classics Logo
Shop UKC Logo

BigCommerce Design Options

Choosing the Right Design Services for Your Website

Not every store needs the same type of design work. Some need a full visual reset, while others just need targeted improvements to bring everything together.

My BigCommerce website design services are structured to meet you where you are — whether that’s refining what you already have or building something new.

Every project starts with understanding what your store actually needs. Most design work falls into one of a few categories.

Custom BigCommerce Theme Development

For businesses that need a completely unique storefront, a custom theme provides full control over layout, branding, and functionality.
Explore BigCommerce custom theme development >

BigCommerce Theme Customization

If you're working with a marketplace theme but want it to better reflect your brand, customization allows you to refine layouts, styling, and content without starting from scratch.
Learn about BigCommerce theme customization >

BigCommerce Website Redesigns

If your store feels outdated or no longer aligns with your brand, a redesign focuses on updating the visual experience while keeping your existing structure in place.
See how BigCommerce redesigns work >

BigCommerce Theme Updates

If your theme is outdated, updating to the latest version can improve performance, compatibility, and overall user experience without rebuilding your store.
Learn about BigCommerce theme updates >

Blueprint to Stencil Upgrades

For stores still running on older Blueprint themes, upgrading to Stencil is essential for performance, flexibility, and long-term support.
Explore Blueprint to Stencil upgrades >

A Practical Approach to Store Design

Design projects don’t need to drag on for weeks or months to be effective. My process is built around focused, structured work sessions called Power Blocks that allow you to see progress as it happens, provide feedback in real time, and keep your project moving forward without unnecessary delays or back-and-forth.

Instead of long timelines and scattered communication, we work through your design in clearly defined blocks. You’re involved when it matters, you can see exactly what’s being done, and decisions get made quickly — which keeps the project efficient without sacrificing attention to detail.

This approach works whether you’re making targeted improvements or taking on a larger design project. It gives you the flexibility to move at the right pace for your business, while still ending up with a polished, cohesive result.

BigCommerce Design That Supports Performance

That process isn’t just about speed — it’s about making sure the end result actually works for your business.

Good design goes beyond visuals. It should make your store easier to navigate, faster to use, and more effective at turning visitors into customers.

Every BigCommerce web design project is approached with a focus on:

  • Clear navigation and intuitive user flow
  • Mobile-friendly layouts that work across devices
  • Fast-loading pages that don’t slow customers down
  • Conversion-focused structure that supports buying decisions
  • Flexibility for future updates as your business evolves

The goal is a website that not only reflects your brand, but also supports how your store performs day-to-day — and continues to work as your business grows.

What Merchants Say

Results from BigCommerce Design Projects

“This year Danielle (Duck Soup E-Commerce) helped us switch our BigCommerce store JustForPonies.com from a Blueprint theme to a new Stencil theme. She did an amazing job and I'm thrilled with the result…she made it easy and offered insightful suggestions. Very professional and easy to work with, highly recommend.”

Sally

Just for Ponies

“Danielle was a huge help to our company in transferring an unsupported theme into something new, along with a few custom tweaks we needed…everything was executed on time and as we had hoped. We wouldn’t hesitate in recommending anyone to her.”

Evan

Devil Street Decks

“We recently worked with Danielle on some updates to our website…Over a 4-hour block, we went through a list of predetermined changes together…The process was smooth, straightforward, and even fun!…In nearly 10 years of running our website on BigCommerce, this has easily been the best experience we’ve had working with a developer.”

Jack

BigCommerce Merchant

Recent Work

BigCommerce Design Examples

A few examples of recent BigCommerce design and customization projects.

Cooper Classics Custom Theme
Custom BigCommerce theme for Cooper Classics, supporting a full visual rebrand and improved user experience
Hamilton Buhl Theme Customization
BigCommerce theme customization for Hamilton Buhl, improving layout, branding, and overall user experience
Heart on Your Wrist Redesign
BigCommerce redesign for Heart on Your Wrist, improving site speed and making content updates easier

BigCommerce Web Design FAQs

Answers to common questions about BigCommerce design services and how projects typically work.

It depends on how much your current store is holding you back. If your design feels outdated or no longer fits your brand, a full redesign usually makes the most sense. If the structure is solid but needs refinement, theme customization can often get you where you need to be without starting over.

Yes. Many projects involve improving an existing theme rather than replacing it. This can include layout changes, styling updates, and refining how content is structured, depending on what your store needs.

Most projects are completed over a series of focused work sessions (called Power Blocks) rather than long timelines. The total time depends on the scope, but breaking the work into defined blocks keeps things moving efficiently and avoids unnecessary delays.

Power Blocks can be scheduled close together or further apart depending on your schedule and how quickly you want to complete your design project.

Design work can include custom themes, theme customization, layout and UX improvements, mobile optimization, and performance-focused updates. The exact scope depends on your store and what you’re trying to improve.

In many cases, yes. Improving layout, navigation, and overall user experience can make it easier for customers to find what they need and complete purchases. While design isn’t the only factor, it plays a major role in how your store performs.

Not Sure Which Type of Design Work You Need?

If you’re looking for BigCommerce design services and aren’t sure which approach makes the most sense for your business, I can help you figure that out. Contact me for a no-pressure conversation about how best to proceed.