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Speed Matters: Design Optimizations That Make Your Store Faster & Sell Better

When it comes to ecommerce, every second counts. Studies show that even a one-second delay in page load time can cause visitors to bounce—or worse, abandon their cart altogether. And it’s not just about conversions: site speed is also a ranking factor for Google and plays a big role in customer satisfaction. If you’re running your store on BigCommerce, the good news is that the platform gives you a solid technical foundation. But design decisions…

Designing for AI Search & ChatGPT: AIO-Ready UX

If you’ve been paying attention to how people shop online lately, you may have noticed something new: they’re not just typing into Google anymore. They’re asking questions in tools like ChatGPT, Perplexity, and Google’s AI Overviews—and then following the answers to make buying decisions. That shift means your ecommerce website has a new audience to impress: not just your shoppers, but the AI tools they’re using to find you. Designing your site with “AIO” (AI…