If you’ve ever stared at your ecommerce site and thought, “Something just feels off, but I don’t know what,” you’re not alone. Store owners know when their site isn’t working, but figuring out why can be tough. That’s where ChatGPT comes in. No, AI can’t replace a professional web designer. But it can act like a brainstorming partner. With the right prompts, you can use ChatGPT to generate new navigation ideas, fresh layout concepts, and…
Marketing & Sales Strategies
Ideas and tactics to attract new customers and increase revenue. Topics include email marketing, paid ads, social selling, and the apps that support effective e-commerce marketing.
If you’ve been paying attention to how people shop online lately, you may have noticed something new: they’re not just typing into Google anymore. They’re asking questions in tools like ChatGPT, Perplexity, and Google’s AI Overviews—and then following the answers to make buying decisions. That shift means your ecommerce website has a new audience to impress: not just your shoppers, but the AI tools they’re using to find you. Designing your site with “AIO” (AI…
The health and wellness industry continues to grow, and supplements are no exception. From vitamins to protein powders, selling supplements online can be a lucrative business. However, the industry’s regulatory requirements, marketing limitations, and customer expectations can make it challenging to launch a successful online store. If you’re looking to sell supplements, choosing the right e-commerce platform is critical. Shopify’s restrictions on certain supplement categories can limit your business’s potential. BigCommerce, with its flexibility and…
The CBD market has seen explosive growth, with more consumers turning to CBD products for wellness, pain relief, and relaxation. However, selling CBD online isn’t as simple as launching a store and listing products. CBD merchants face unique challenges, from legal compliance to advertising restrictions, making it essential to choose the right e-commerce platform and partner. Shopify’s restrictions on CBD products make it a less-than-ideal platform for sellers in this space. BigCommerce, on the other…
Selling knives online is a booming market, whether you specialize in custom-made blades, collectible knives, or everyday kitchen essentials. However, launching a successful e-commerce store for knives comes with unique challenges, from navigating compliance issues to finding a platform that supports your business. Thought Shopify is often the “go-to” platform for new e-commerce websites, they restrict the sale of knives. That’s where BigCommerce comes in, providing the tools and flexibility knife sellers need to thrive…
It’s January, so that means planning for the year ahead! This blog post will walk you through how to create a marketing calendar using Excel. A well-organized marketing calendar helps you plan your promotions and content posting for the year, ensuring your website stays fresh and your customers engaged. While it may feel like extra work initially, having a marketing calendar can save you time and stress throughout the year. Why Use a Marketing Calendar?…
Online retail is ever-changing, creating both challenges and opportunities for sellers. As we move into 2024, let’s take a look at some top e-commerce trends that will shape the future of online commerce and how BigCommerce merchants can adopt them for success. Sustainability and Eco-Friendly Practices In response to growing environmental concerns, consumers are increasingly prioritizing sustainable and ethically sourced products. Brands that adopt eco-friendly practices are likely to gain a competitive edge in the…
Whether you’re a startup or an established e-commerce business, staying ahead of the curve is key to success. One up-and-coming strategy is utilizing Artificial Intelligence (AI) to craft compelling product descriptions. AI is already reshaping the landscape of e-commerce, introducing a new era of efficiency. Beyond traditional automation, businesses are harnessing the power of AI for tasks that demand creativity and a nuanced understanding of language. But can AI really help you elevate and streamline…