The CBD market has seen explosive growth, with more consumers turning to CBD products for wellness, pain relief, and relaxation. However, selling CBD online isn’t as simple as launching a store and listing products. CBD merchants face unique challenges, from legal compliance to advertising restrictions, making it essential to choose the right e-commerce platform and partner.
Shopify’s restrictions on CBD products make it a less-than-ideal platform for sellers in this space. BigCommerce, on the other hand, offers the flexibility and tools CBD businesses need to succeed. In this guide, we’ll explore the challenges of selling CBD online and how BigCommerce, paired with my expert website launch services, can set your store up for success.
Challenges of Selling CBD Online
1. Complex Regulatory Environment
The legality of CBD varies by country, with regulations governing THC levels, labeling requirements, and product claims. Lack of compliance can put your business in legal jeopardy.
2. Payment Processing Restrictions
Many payment gateways, including traditional processors like PayPal and Stripe, restrict or outright prohibit CBD transactions due to its classification as a high-risk product. This can leave sellers scrambling for alternatives.
3. Advertising Limitations
Major platforms like Google, Facebook, and Instagram have strict policies against advertising CBD products, making traditional online marketing methods less accessible.
4. Building Customer Trust
CBD is still a relatively new market, and customers may have concerns about product quality and legitimacy. Clear labeling, lab reports, and transparency are crucial to establishing trust.
How BigCommerce Solves These Challenges
1. Built for Compliance
BigCommerce provides the flexibility to meet CBD-specific regulations, allowing you to:
- Add product detail pages with space for lab test results and certifications.
- Display compliance disclaimers prominently on your site.
- Implement age verification tools to comply with local sales restrictions
2. Reliable Payment Processing Options
BigCommerce integrates with payment gateways that support CBD sales, such as Square, Authorize.Net, and others designed for high-risk industries. This ensures your transactions remain seamless and secure.
3. Advanced SEO and Content Tools
Since traditional advertising is limited, SEO and content marketing are essential for attracting traffic. BigCommerce offers:
- SEO-friendly architecture to improve organic search rankings.
- Integrated blogging tools for publishing educational content about CBD.
- Customizable meta tags and URLs for better keyword targeting.
4. Enhanced Customer Trust Features
BigCommerce enables you to build a professional and credible store with features like:
- Customizable product pages to highlight certifications and testing results.
- Secure checkout processes to protect customer information.
- Scalability to grow your store as your customer base expands.
Why Choose Duck Soup E-Commerce to Build Your CBD Store?
Launching a CBD e-commerce store requires not only the right platform but also the right expertise. That’s where I come in. I’ve worked with dozens of high-risk clients, including CBD retailers and manufacturers.
Here’s how I can help:
- Custom Store Design: I’ll create a professional, user-friendly website tailored to your brand and target audience.
- Compliance Support: I’ll work with you to ensure your store meets all relevant regulations, including integrating tools for labeling, disclaimers and age verification.
- Payment Gateway Setup: I’ll help you set up payment processors that support CBD sales, ensuring smooth and secure transactions.
- SEO Optimization: I’ll implement strategies to boost your store’s visibility, helping you attract organic traffic despite advertising restrictions.
- Ongoing Support: Whether you need consulting or technical assistance, I’ll be there every step of the way to help your business succeed.
Ready to Launch Your CBD Store?
Don’t let the challenges of selling CBD online hold you back. With BigCommerce’s powerful platform and my personalized services, you can build a compliant, secure, and successful e-commerce store.
Request a Quote today and take the first step toward launching your CBD business!