Most merchant training fails for one simple reason: it teaches the platform in the abstract instead of teaching your store, your workflow, and your team. BigCommerce training for merchants only works when it is tied to the decisions you need to make every day – catalog updates, promotions, fulfillment rules, customer groups, content changes, reporting, and troubleshooting when something breaks. That sounds obvious, but plenty of merchants still end up in generic walkthroughs that leave…
Platforms & Technology
Choosing the right e-commerce platform and tools can have a major impact on how your store functions, scales, and integrates with the rest of your business.
This section covers platform comparisons like Shopify vs BigCommerce, along with insights into apps, integrations, and the technologies that support your store behind the scenes.
You’ll find practical guidance to help you evaluate your options, understand tradeoffs, and choose solutions that fit your business without adding unnecessary complexity.
TL;DR: BigCommerce is an Open SaaS e-commerce platform serving 60,000+ merchants with pricing from $39-$399/month based on revenue thresholds, plus custom Enterprise plans. The platform eliminates transaction fees (saving $6,000+ annually at $300K revenue vs Shopify), includes native B2B features unavailable on competing platforms, and supports unlimited products with multi-channel selling. Best for growing B2C stores (100-10K products), B2B sellers needing customer-specific pricing, and merchants migrating from platforms with transaction fees or hosting complexity. Based…
Judge.me has long been a favorite 3rd party app for collecting and syndicating customer reviews on BigCommerce. As a free app, it offered advanced features at a cost merchants couldn’t resist! Unfortunately, Judge.me has announced it will no longer support BigCommerce stores (or other platforms) to focus exclusively on Shopify merchants. This news has left many store owners wondering what Judge.me alternatives are available, and how they compare on features and pricing. I’ve already been…
If you’re in the middle of evaluating e-commerce platforms, it can be hard to cut through the noise. Everyone claims to be “the best,” every platform has its loyal fans, and at a glance, they all kind of look the same. But they’re not. And picking the wrong one can lead to serious frustration (and sometimes a full rebuild) down the road. I’ve worked with hundreds of merchants across all kinds of platforms, and in…
One of the things I appreciate most about BigCommerce is that it doesn’t try to be all things to all people. It’s not pretending to be your ERP, CRM, email platform, and PIM — and that’s a good thing. Instead, BigCommerce focuses on doing the e-commerce part really well, while giving you the flexibility to connect the tools you actually use to run your business. In this post, I’m walking through some of the most…
If you’re running a high-traffic store — or planning to scale into that territory — your e-commerce platform starts to matter a whole lot more. You’re not just looking for something that “gets the job done.” You need stability. You need flexibility. And you need something that won’t choke during Black Friday or fall apart every time your catalog grows. I’ve worked with plenty of enterprise and fast-scaling merchants who’ve hit major roadblocks with platforms…
Choosing an e-commerce platform isn’t just a tech decision — it’s a business decision. And yet, so many merchants pick a platform based on whatever’s cheapest, fastest to launch, or getting the most buzz at the moment. Then a few months later, they’re stuck with limitations, high app costs, or a site that can’t keep up with their growth. I’ve worked with hundreds of store owners across a lot of different platforms, and I can…
If SEO is a big part of your marketing strategy (or you want it to be), you’re probably wondering how much your e-commerce platform matters — and whether BigCommerce can help or hurt you when it comes to ranking. Short answer: BigCommerce gives you a solid foundation for SEO, with most of the core tools built right in. But no platform — BigCommerce included — is going to magically rank your store for competitive keywords.…
