If you’re trying to decide between BigCommerce and Shopify for your online store, you’re not alone. I’ve worked with hundreds of merchants over the years, and this is one of the most common crossroads they face. Both platforms are popular, powerful, and capable of supporting a growing e-commerce business. But they’re not the same — and choosing the wrong one can cost you time, money, and a whole lot of headaches down the road. This…
Platforms & Technology
Choosing the right e-commerce platform and tools can have a major impact on how your store functions, scales, and integrates with the rest of your business.
This section covers platform comparisons like Shopify vs BigCommerce, along with insights into apps, integrations, and the technologies that support your store behind the scenes.
You’ll find practical guidance to help you evaluate your options, understand tradeoffs, and choose solutions that fit your business without adding unnecessary complexity.
If you’ve been a BigCommerce merchant for a while, you know that the platform has never had a great way for store owner’s to easily control their design. Previously, you could use Marketing Banners, but they were limited. You has to assign them to specific pages, so they couldn’t be displayed sitewide. In addition, you really needed to know HTML in order to create any sort of complex design using them. Thankfully, BigCommerce listened and…
Every minute and dollar matter for small and growing businesses, so finding tools that truly make a difference is crucial. Enter ShipStation – one of the most widely-adopted apps among my clients. More than just a shipping solution, ShipStation is a cost-effective, time-saving companion that empowers small businesses to streamline their shipping strategy. Reduce Your Shipping Costs ShipStation takes the guesswork out of shipping costs, helping small businesses save money through intelligent shipping rate calculations.…
Whether you’re a startup or an established e-commerce business, staying ahead of the curve is key to success. One up-and-coming strategy is utilizing Artificial Intelligence (AI) to craft compelling product descriptions. AI is already reshaping the landscape of e-commerce, introducing a new era of efficiency. Beyond traditional automation, businesses are harnessing the power of AI for tasks that demand creativity and a nuanced understanding of language. But can AI really help you elevate and streamline…
In my previous posts in this series, we’ve looked at the general differences between BigCommerce’s V2 and V3 product experiences. We’ve also examined how V3 options, variants and rules compare to V2. In this post we’ll be looking at V3 shared options and how they differ from the traditional shared option sets available in V2. V3 Shared Options Cannot Be Assigned In Bulk The biggest change store owners will notice with V3 shared options is…
Now that you have an idea of the general differences between V2 and V3, it’s time to get into the nitty-gritty. The biggest differences between BigCommerce’s V2 and V3 product experiences can be found in how options function. Options are a major part of many store owners’ product management, so understanding these differences is critical if you’re considering an upgrade to V3. No More Option Sets First off, V3 options are no longer tied to…
Now that you’ve read the initial BigCommerce V2 vs V3 post, let’s look at the basic differences between them. They are both functional and design related. This post will cover these general V2 vs V3 differences that store owners should be aware of if considering an upgrade. Left Navigation Instead of Top Navigation Tabs The most obvious change from V2 to V3 is the navigation placement. In V2, you can navigate through the various product…
If you’re a BigCommerce store owner, you may have heard people talking about “V2 vs V3”. These labels refer to the two unique product experiences that BigCommerce currently offers. New stores, and ones that were created in the last year or so, have the V3 product experience. Older stores have the V2 product experience. Why Does V2 vs V3 Matter? Some newer apps will only work if you’re on V3. And the new multi-storefront functionality…
