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Is BigCommerce Good for Small Businesses? Pros, Cons & What to Know

If you’re a small business owner trying to choose the right e-commerce platform, you might’ve looked at BigCommerce and thought, “That’s probably too much for me.” I get it — the name sounds enterprise-y. But don’t let it fool you. BigCommerce isn’t just for massive brands with giant budgets and complicated catalogs. In fact, I’ve helped plenty of small businesses use BigCommerce to launch or grow their stores — without drowning in tech or overspending.…

BigCommerce Pricing Explained: How It Stacks Up Against Other Platforms

One of the first questions I hear from merchants is: “How much does BigCommerce cost compared to Shopify or other platforms?” It’s a fair question — but also a tricky one. Because pricing isn’t just about the monthly plan fee. It’s about the real cost of running your store day-to-day, month-to-month, and year-over-year. In this post, I’ll break down how BigCommerce pricing actually works, how it compares to Shopify and others, and what to consider…

BigCommerce vs. Shopify: Which E-Commerce Platform Is Right for You in 2025?

If you’re trying to decide between BigCommerce and Shopify for your online store, you’re not alone. I’ve worked with hundreds of merchants over the years, and this is one of the most common crossroads they face. Both platforms are popular, powerful, and capable of supporting a growing e-commerce business. But they’re not the same — and choosing the wrong one can cost you time, money, and a whole lot of headaches down the road. This…

BigCommerce Page Builder: What is It & How to Use It

If you’ve been a BigCommerce merchant for a while, you know that the platform has never had a great way for store owner’s to easily control their design. Previously, you could use Marketing Banners, but they were limited. You has to assign them to specific pages, so they couldn’t be displayed sitewide. In addition, you really needed to know HTML in order to create any sort of complex design using them. Thankfully, BigCommerce listened and…

Cut Costs and Boost Efficiency with ShipStation

Every minute and dollar matter for small and growing businesses, so finding tools that truly make a difference is crucial. Enter ShipStation – one of the most widely-adopted apps among my clients. More than just a shipping solution, ShipStation is a cost-effective, time-saving companion that empowers small businesses to streamline their shipping strategy. Reduce Your Shipping Costs ShipStation takes the guesswork out of shipping costs, helping small businesses save money through intelligent shipping rate calculations.…

Unleashing the Power of Words: Using BigAI Copywriter for Product Descriptions

Whether you’re a startup or an established e-commerce business, staying ahead of the curve is key to success. One up-and-coming strategy is utilizing Artificial Intelligence (AI) to craft compelling product descriptions. AI is already reshaping the landscape of e-commerce, introducing a new era of efficiency. Beyond traditional automation, businesses are harnessing the power of AI for tasks that demand creativity and a nuanced understanding of language. But can AI really help you elevate and streamline…

BigCommerce V3 Shared Options Compared to V2

In my previous posts in this series, we’ve looked at the general differences between BigCommerce’s V2 and V3 product experiences. We’ve also examined how V3 options, variants and rules compare to V2. In this post we’ll be looking at V3 shared options and how they differ from the traditional shared option sets available in V2. V3 Shared Options Cannot Be Assigned In Bulk The biggest change store owners will notice with V3 shared options is…

BigCommerce V3 Options, Variants and Rules Compared to V2

Now that you have an idea of the general differences between V2 and V3, it’s time to get into the nitty-gritty. The biggest differences between BigCommerce’s V2 and V3 product experiences can be found in how options function. Options are a major part of many store owners’ product management, so understanding these differences is critical if you’re considering an upgrade to V3. No More Option Sets First off, V3 options are no longer tied to…