Choosing an e-commerce platform isn’t just a tech decision — it’s a business decision. And yet, so many merchants pick a platform based on whatever’s cheapest, fastest to launch, or getting the most buzz at the moment. Then a few months later, they’re stuck with limitations, high app costs, or a site that can’t keep up with their growth. I’ve worked with hundreds of store owners across a lot of different platforms, and I can…
Platforms & Technology
Choosing the right e-commerce platform and tools can have a major impact on how your store functions, scales, and integrates with the rest of your business.
This section covers platform comparisons like Shopify vs BigCommerce, along with insights into apps, integrations, and the technologies that support your store behind the scenes.
You’ll find practical guidance to help you evaluate your options, understand tradeoffs, and choose solutions that fit your business without adding unnecessary complexity.
If SEO is a big part of your marketing strategy (or you want it to be), you’re probably wondering how much your e-commerce platform matters — and whether BigCommerce can help or hurt you when it comes to ranking. Short answer: BigCommerce gives you a solid foundation for SEO, with most of the core tools built right in. But no platform — BigCommerce included — is going to magically rank your store for competitive keywords.…
If you’ve spent any time comparing e-commerce platforms, you’ve probably seen a ton of feature charts. Every platform claims to have “everything you need” — but when you dig a little deeper, you start realizing how much of it depends on third-party apps. That’s one of the biggest differences between BigCommerce and most of its competitors. I’ve worked with hundreds of merchants over the years, and here’s what I can tell you: what’s built-in matters.…
If you’re thinking about launching a new online store or migrating from another platform, there’s a good chance BigCommerce is on your shortlist — and for good reason. It’s a powerful platform with a lot of built-in functionality. But let me be straight with you: BigCommerce isn’t perfect. No platform is. I’ve worked with hundreds of merchants over the years, and I’ve seen the good, the bad, and the “wait, why is this happening?” moments.…
If you’re a small business owner trying to choose the right e-commerce platform, you might’ve looked at BigCommerce and thought, “That’s probably too much for me.” I get it. The name sounds enterprise-y. But don’t let it fool you. BigCommerce isn’t just for massive brands with giant budgets and complicated catalogs. In fact, I’ve helped hundreds of small businesses use BigCommerce to launch or grow their stores without drowning in tech or overspending. In this…
One of the first questions I hear from merchants is: “How much does BigCommerce cost compared to Shopify or other platforms?” It’s a fair question — but also a tricky one. Because pricing isn’t just about the monthly plan fee. It’s about the real cost of running your store day-to-day, month-to-month, and year-over-year. In this post, I’ll break down how BigCommerce pricing actually works, how it compares to Shopify and others, and what to consider…
If you’re trying to decide between BigCommerce and Shopify for your online store, you’re not alone. I’ve worked with hundreds of merchants over the years, and this is one of the most common crossroads they face. Both platforms are popular, powerful, and capable of supporting a growing e-commerce business. But they’re not the same — and choosing the wrong one can cost you time, money, and a whole lot of headaches down the road. This…
If you’ve been a BigCommerce merchant for a while, you know that the platform has never had a great way for store owner’s to easily control their design. Previously, you could use Marketing Banners, but they were limited. You has to assign them to specific pages, so they couldn’t be displayed sitewide. In addition, you really needed to know HTML in order to create any sort of complex design using them. Thankfully, BigCommerce listened and…
