If you’re trying to decide between BigCommerce and Shopify for your online store, you’re not alone. I’ve worked with hundreds of merchants over the years, and this is one of the most common crossroads they face. Both platforms are popular, powerful, and capable of supporting a growing e-commerce business. But they’re not the same — and choosing the wrong one can cost you time, money, and a whole lot of headaches down the road. This…
E-Commerce Strategy & Planning
Planning an e-commerce website or trying to figure out your next move? This is where most businesses get stuck.
This section covers the decisions that actually impact your timeline, budget, and long-term growth — from how long a BigCommerce launch takes to what’s involved in a migration, redesign, or platform switch.
You’ll find breakdowns of real-world timelines, common delays, and what to expect at each stage, along with guidance on how to prepare, avoid costly mistakes, and move faster.
If you’re evaluating your options, comparing approaches, or trying to understand what’s involved before you start, these articles will help you make informed decisions and plan your next steps with confidence.
When it comes to establishing a successful online store, selecting the right platform is crucial. BigCommerce has emerged as a flexible e-commerce platform that gives businesses of all types a solid foundation for growth. However, implementing BigCommerce effectively can seem overwhelming to someone who is new to the platform. This raises an important question: should you work with a BigCommerce agency to launch your store? In this blog post, we’ll explore the significant considerations surrounding…
It’s January, so that means planning for the year ahead! This blog post will walk you through how to create a marketing calendar using Excel. A well-organized marketing calendar helps you plan your promotions and content posting for the year, ensuring your website stays fresh and your customers engaged. While it may feel like extra work initially, having a marketing calendar can save you time and stress throughout the year. Why Use a Marketing Calendar?…
There are many reasons why you might be considering whether to migrate your e-commerce store to a new platform. Maybe your existing platform is old and outdated, not keeping up with the latest e-commerce features and functionality. Site speed and performance issues could be keeping your website from ranking in search engines. Or a cumbersome back-end control panel makes updating your website too time-consuming. Though migrating your online store to a new platform won’t come…
If you’re planning a new store launch on BigCommerce or a migration to BigCommerce, you might be feeling a little overwhelmed. There’s a lot to keep track of and do – products, content, design, settings and more. You may be hiring a developer or doing it yourself. Either way, BigCommerce consultants can be a tremendous help in making your launch go smoothly, reducing stress and minimizing launch delays. Let’s look at what they do and…
One of the most common situations my clients deal with is determining the best product categories for their e-commerce website. This is especially true for startups or new companies who aren’t as well-versed in e-commerce strategy or design. The following is a modified excerpt from my ebook E-Commerce for Everyone: How to Launch a Successful Online Store Using Bigcommerce (or Other Hosted Platforms), which outlines possible categorization strategies you can use to help shoppers find…
