When it comes to establishing a successful online store, selecting the right platform is crucial. BigCommerce has emerged as a flexible e-commerce platform that gives businesses of all types a solid foundation for growth. However, implementing BigCommerce effectively can seem overwhelming to someone who is new to the platform. This raises an important question: should you work with a BigCommerce agency to launch your store? In this blog post, we’ll explore the significant considerations surrounding a BigCommerce launch and the potential advantages of collaborating with an agency.
Understanding BigCommerce
Before diving into the logistics of working with a BigCommerce agency, let’s first look at what BigCommerce offers. BigCommerce is a robust, open SaaS (Software as a Service) platform that empowers businesses to create custom e-commerce websites with ease. With features such as unlimited product listings, flexible payment options, and an extensive app store, it’s an appealing choice for entrepreneurs looking to scale.
However, learning how to best utilize all the available features while building your website can be challenging. This is where a BigCommerce agency can really help, providing the expertise you need to configure the store properly and give you a solid foundation for success.
Advantages of Working with a BigCommerce Agency
Expert Knowledge and Experience
One of the most significant advantages of collaborating with a BigCommerce agency is their expert knowledge and experience. Implementing an e-ommerce platform effectively requires an understanding of web development, UX/UI best practices, and online retail best practices. A BigCommerce agency partner will have worked on numerous projects and can prevent potential pitfalls that may arise during the implementation process.
Customisation and Scalability
Every business has unique requirements and processes. An experienced BigCommerce agency can tailor the platform’s features to meet your specific needs, from custom design elements to specialized functionality that caters to your business model. Knowing how to configure BigCommerce for your specific business will allow you to create an engaging shopping experience for your customers. In addition, as your business grows, an agency can recommend strategies to help you scale, from apps to marketing programs.
Ongoing Support
BigCommerce doesn’t require hands-on maintenance like Magento or WoodCommerce. But that doesn’t mean you can set it and forget it. By partnering with a BigCommerce agency, you’ll have access to a dedicated partner that can help troubleshoot issues, keep your design looking fresh and even help add products or apps. If you don’t have an in-house developer or are a solopreneur, a BigCommerce agency can provide a sense of security if you ever need help.
Marketing and SEO Expertise
The BigCommerce platform is known for its SEO-friendly architecture. However, you’ll need to know how to leverage the various SEO features to really improve your rankings. Agencies that specialize in BigCommerce can show you where to enter meta tags, how to use the built-in blog, and configure Google and Bing Webmaster Tools so you can give your website the best foundation for SEO success. They can also integrate 3rd party tools like an email marketing provider, social media accounts, Google ads and more, allowing you to drive traffic and increase conversions.
Considerations Before Engaging a BigCommerce Agency
While working with a BigCommerce agency has plenty of benefits, you should consider your options carefully. Here are a few factors to keep in mind:
Budget Constraints
Engaging an agency partner means an increased investment, which may not align with your current budget. Evaluate your financial situation and weigh the potential ROI against the cost of agency services. Don’t forget to consider the cost of your time compared to what you would be paying an agency.
Defining Clear Objectives
Before approaching a BigCommerce agency, make sure you have clear objectives for your e-commerce store. Whether it’s increasing sales, improving customer engagement, or enhancing brand visibility, sharing your goals will help guide the agency in tailoring their services to meet your needs.
Evaluating Agency Expertise
Not all BigCommerce agencies are created equal. Before making a decision, take the time to research and evaluate potential partners. Look for testimonials from previous clients, check references, and ask about their specific experience with BigCommerce and similar merchants in your industry.
Final Thoughts
The decision to work with a BigCommerce agency partner may not be an easy one. The platform’s numerous features make it a solid choice for e-commerce companies ready to grow, but making the most of BigCommerce may require professional assistance. By partnering with a BigCommerce agency, you can leverage expert knowledge, customize your online store, and receive ongoing support to help scale your business effectively.
Ultimately, your choice should align with your business needs, budget, and long-term objectives. Whether you choose to go solo or engage the help of a BigCommerce agency partner, a well-planned implementation strategy will give your e-commerce company the best chance at long term success.
Are you evaluating agencies for your project? Contact me to learn more about my services and how my expertise can help your business launch, migrate or grow on the BigCommerce platform.