You’ve probably been hearing about Stencil themes lately. You may have been told to upgrade by a BigCommerce support rep when you called in for help. Or you may have received an email from BigCommerce suggesting you make the switch. If you’re active in the BigCommerce Community, you’ve probably also see a lot of questions from merchants using Stencil themes. But you’re probably wondering – why should I upgrade to Stencil? There are lots of…
E-Commerce Web Design Tips
Designing an e-commerce store goes beyond visuals — it affects how customers navigate, find products, and ultimately decide to buy.
This section covers practical web design considerations for BigCommerce stores, including layout decisions, navigation structure, product presentation, and how to balance branding with usability.
You’ll find real-world insights on what works, what causes friction, and how to approach design in a way that supports both your business goals and your day-to-day operations.
Update Your Imagery When was the last time you updated your homepage carousel banners? Or changed your featured products? Does your Facebook or Twitter page still have the original cover image you uploaded when you created those accounts? Now is the time to update your high-visibility photos and images to give your brand an instant new look and re-engage returning customers and social media fans. Clear Out Old Inventory The more products you have, the…
