One of the most common situations my clients deal with is determining the best product categories for their e-commerce website. This is especially true for startups or new companies who aren’t as well-versed in e-commerce strategy or design. The following is a modified excerpt from my ebook E-Commerce for Everyone: How to Launch a Successful Online Store Using Bigcommerce (or Other Hosted Platforms), which outlines possible categorization strategies you can use to help shoppers find…
Duck Soup Blog
Last week I gave you some sure-fire tips for improving sales with my post 5 Ways to Increase Conversion on Your E-Commerce Website. If you’re looking for more ways to ring the register, here are five more things that will help increase conversion rates for e-commerce websites. Streamline Checkout BigCommerce released a new optimized version of checkout a few months ago. Initial results have shown the new checkout to increase conversion rates thanks to its…
First quarter is a great time to think about how to maximize sales in the new year. Here are 10 things you can do now to increase conversion and revenue in 2017. Create a Marketing/Promotions Calendar Now is the time to map out your store banners, marketing messages and promotions for the year. With a simple marketing calendar, you can plan weekly or monthly homepage banner updates, seasonal sales and topics for your social media…
