Budgeting for a BigCommerce Redesign: What Costs to Expect

If you’ve realized it’s time to give your BigCommerce store a facelift, the next question is usually: “How much is this going to cost me?”

The honest answer: it depends. A redesign can range from a few hundred dollars for smaller tweaks to several thousand for a full overhaul. What matters most is understanding what drives those costs so you can budget realistically — and avoid surprises.

The Price Range for a Redesign

A BigCommerce redesign isn’t one-size-fits-all. Here’s a general breakdown of what different levels of work might cost:

• Basic Refresh ($500–$2,500): Updating your homepage banners, adjusting colors and fonts, swapping out images, or cleaning up navigation. These are light-touch changes, often done through BigCommerce theme customization or via Page Builder.
• Mid-Level Redesign ($3,000–$7,500): Rethinking product page layouts, improving mobile UX, restructuring menus, or updating branding across the site. This usually involves a mix of design and development work.
• Full Overhaul ($8,000+): A deep redesign of every major part of your store: homepage, product pages, category pages, cart, and checkout. This can also include advanced features or a shift to a custom BigCommerce theme.

What Impacts the Price Most

So why do two redesigns look completely different on the budget sheet? A few key factors:

• Scope of changes. The more pages and features you want updated, the higher the cost.
• Theme choice. If your existing theme is outdated or hard to work with, a redesign may take longer (and cost more) than starting with a new base or custom BigCommerce theme.
• Custom functionality. Features like product configurators, advanced search filters, or integrations with third-party tools all add to the total.
• Content prep. If you need new product photography, copywriting, or video content, budget for those separately.

BigCommerce Redesign vs. Starting Fresh with a Custom Theme >

Why Cheaper Isn’t Always Better

It’s tempting to go with the lowest-cost option, but cutting corners often means sacrificing performance. A quick “cheap” redesign may look okay on the surface but still leave you with slow load times, poor navigation, or hidden code issues.

Think of your website like your storefront — investing in a clean, professional design is what makes people want to shop there.

Planning Your Redesign Budget

Here are a few tips to make budgeting easier:

• Decide your priorities. Do you need a quick facelift, or a deep rebuild?
• Leave wiggle room. Unexpected fixes often come up mid-project.
• Think long-term. Spending a little more now can save you from redoing the same work a year later.
• Ask for clear deliverables. Make sure you know what’s included in the quote and what’s not.

Fast-Track Options with Power Blocks

Not ready for a full project? A Power Block session is a cost-effective way to tackle specific redesign tasks in just a few hours. It’s a smart option if you’re working with a tighter budget but still want professional help.

Examples of what you can cover in a Power Block:

• Refreshing your homepage design.
• Cleaning up your navigation.
• Implementing a new branding style.
• Switching to a new marketplace theme
• Upgrading your existing theme to the latest version

How Long Does a BigCommerce Redesign Really Take?

Final Thoughts

Budgeting for a BigCommerce redesign doesn’t have to feel overwhelming. Whether you need a light refresh or a full overhaul, understanding what drives the cost helps you make informed decisions.

At the end of the day, your store is one of your biggest business assets. Investing in the right redesign now can pay for itself many times over in trust, conversions, and growth.