Running an online store isn’t “set it and forget it.” Your site might look great the day you launch, but over time, design trends shift, customer expectations change, and your business grows. Eventually, your website may start working against you instead of for you.
So how do you know when it’s time for a BigCommerce redesign? Here are seven clear signs your store could be holding you back.
1. Your Store Looks Outdated
First impressions matter. If your site still looks like it was designed five or ten years ago, shoppers notice—and not in a good way. Clunky layouts, small images, or designs that don’t match modern branding can make your business feel behind the times.
A fresh design shows customers you’re keeping up, paying attention, and investing in their experience.
2. It’s Not Mobile-Friendly Enough
Over half of ecommerce traffic now comes from mobile devices. If your store isn’t easy to browse and shop on a phone, you’re leaving money on the table. Tiny buttons, layouts that don’t adjust properly, or slow mobile load times frustrate customers fast.
BigCommerce themes are responsive by default, but older or heavily customized stores may need a redesign to truly optimize for mobile.
3. Your Site Is Slow
Speed is more than just a convenience—it’s a conversion driver. Even a one-second delay can cause shoppers to bounce. Oversized images, bloated themes, and too many third-party scripts all drag performance down.
Sometimes simple tweaks can help, but if speed issues are baked into your theme, a redesign may be the cleanest fix.
Need to switch to a faster theme? Try my BigCommerce theme customization service >
4. Navigation Feels Cluttered
Can customers find what they want in just a few clicks? If your menu is confusing, overloaded with options, or organized around your business (instead of your shoppers), people give up.
A redesign is the perfect time to rethink navigation, streamline menus, and put products where customers expect them.
5. Your Branding Has Evolved
Maybe you’ve updated your logo, packaging, or messaging—but your website hasn’t caught up. That mismatch can make your store feel inconsistent and untrustworthy.
A redesign aligns your site with your current branding so everything feels polished and intentional. If you’re not happy with the stock look of marketplace templates, a custom BigCommerce theme may be your best option.
6. Conversions Are Stalling
If traffic is steady but sales aren’t growing, your design could be the problem. Old layouts, poor product page structure, or weak calls-to-action often keep customers from completing purchases.
A redesign lets you rethink product pages, checkout flows, and overall user experience with conversions in mind.
7. Updating Content Feels Like a Chore
If making simple changes (like swapping out a homepage banner or adding a new product line) feels complicated, your theme may be holding you hostage.
A redesign can simplify how you manage your store day-to-day, saving you time and frustration. And if you want to move faster, a Power Block session can help you tackle redesign tasks in just four focused hours.
Fast-Track Your Redesign with a BigCommerce Power Block >
Final Thoughts
Your website is one of the most important tools in your business. If it’s outdated, slow, or hard to manage, it’s holding you back. A BigCommerce redesign doesn’t have to be overwhelming—with the right plan (or the right partner), you can refresh your store and get back to growing.
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