BigCommerce is always adjusting how your store’s search box works, and while that may be outside your control, you do have the ability to make your search results more effective. Every product has a field for Search Keywords which hooks into your website’s search box. Many store owners misunderstand this field and think it’s related to SEO (search engine optimization) and helping products appear in Google or Bing search results. In reality, this field allows…
Conversion Optimization
Guides and strategies to help increase sales by turning more visitors into buyers. Topics include checkout improvements, site speed, mobile usability, and proven techniques to boost conversion rates.
With the holiday shopping season just two months away, now is the time to get your store ready for increased traffic and sales. More people will be visiting your store between October and December, and by optimizing your BigCommerce website to increase conversion now, you can generate exponentially more revenue during this all-important time of year. Think about it – if you normally get 1000 visitors a day and have a 2% conversion rate, that…
In a retail store, customers can see products up close to better understand their quality and materials. But online, you have to rely on photos to make up for the fact that shoppers can’t touch or feel your products in person. Good e-commerce photography can make all the difference when it comes to converting shoppers to buyers. Here are five tips for making sure your online store’s product photos really sell. Be Consistent There are…
Last week I gave you some sure-fire tips for improving sales with my post 5 Ways to Increase Conversion on Your E-Commerce Website. If you’re looking for more ways to ring the register, here are five more things that will help increase conversion rates for e-commerce websites. Streamline Checkout BigCommerce released a new optimized version of checkout a few months ago. Initial results have shown the new checkout to increase conversion rates thanks to its…
First quarter is a great time to think about how to maximize sales in the new year. Here are 10 things you can do now to increase conversion and revenue in 2017. Create a Marketing/Promotions Calendar Now is the time to map out your store banners, marketing messages and promotions for the year. With a simple marketing calendar, you can plan weekly or monthly homepage banner updates, seasonal sales and topics for your social media…
