Category pages often get overlooked, but they play a huge role in how shoppers browse your store and decide what to buy. Done right, they can significantly improve click-through rates, time on site, and even conversion. Done wrong? They’ll frustrate customers and leave money on the table. Here’s what I recommend including on your BigCommerce category pages to create a more conversion-friendly experience based on what I’ve seen work across hundreds of stores. Layout Basics:…
Conversion Optimization
Improving conversion rates isn’t just about testing small changes — it often comes down to how your store is structured, how products are presented, and how easily customers can move through the buying process.
This section covers practical ways to improve usability and reduce friction, including navigation, mobile experience, site speed, and checkout considerations.
You’ll find insights based on real-world store builds and redesigns, with a focus on changes that make a meaningful difference without overcomplicating your site.
Whether you’re a startup or an established e-commerce business, staying ahead of the curve is key to success. One up-and-coming strategy is utilizing Artificial Intelligence (AI) to craft compelling product descriptions. AI is already reshaping the landscape of e-commerce, introducing a new era of efficiency. Beyond traditional automation, businesses are harnessing the power of AI for tasks that demand creativity and a nuanced understanding of language. But can AI really help you elevate and streamline…
Update Your Imagery When was the last time you updated your homepage carousel banners? Or changed your featured products? Does your Facebook or Twitter page still have the original cover image you uploaded when you created those accounts? Now is the time to update your high-visibility photos and images to give your brand an instant new look and re-engage returning customers and social media fans. Clear Out Old Inventory The more products you have, the…
The following is an excerpt from my new book, 60 Killer BigCommerce Tips & Tricks for Managing Your Store Like a Pro, now available in paperback and Kindle format from Amazon.com. One limitation of BigCommerce that some store owners find frustrating is the inability to create additional content fields for products. For example, you may want to have a 1-2 sentence overview of the product at the top of the page while keeping the full…
BigCommerce is always adjusting how your store’s search box works, and while that may be outside your control, you do have the ability to make your search results more effective. Every product has a field for Search Keywords which hooks into your website’s search box. Many store owners misunderstand this field and think it’s related to SEO (search engine optimization) and helping products appear in Google or Bing search results. In reality, this field allows…
In a retail store, customers can see products up close to better understand their quality and materials. But online, you have to rely on photos to make up for the fact that shoppers can’t touch or feel your products in person. Good e-commerce photography can make all the difference when it comes to converting shoppers to buyers. Here are five tips for making sure your online store’s product photos really sell. Be Consistent There are…
Last week I gave you some sure-fire tips for improving sales with my post 5 Ways to Increase Conversion on Your E-Commerce Website. If you’re looking for more ways to ring the register, here are five more things that will help increase conversion rates for e-commerce websites. Streamline Checkout BigCommerce released a new optimized version of checkout a few months ago. Initial results have shown the new checkout to increase conversion rates thanks to its…
First quarter is a great time to think about how to maximize sales in the new year. Here are 10 things you can do now to increase conversion and revenue in 2017. Create a Marketing/Promotions Calendar Now is the time to map out your store banners, marketing messages and promotions for the year. With a simple marketing calendar, you can plan weekly or monthly homepage banner updates, seasonal sales and topics for your social media…
