If your store is on the Plus Plan or above, you’ll have access to a feature called Customer Groups. Customer Groups allow you to segment customers so that you can treat them differently. The most common use for customer groups is separating wholesale from retail customers so that you can give wholesale customers access to case-pack products or allow them to purchase at wholesale prices. But you can use customer groups for a variety of…
Duck Soup Blog
The following is an excerpt from my new book, 60 Killer BigCommerce Tips & Tricks for Managing Your Store Like a Pro, now available in paperback and Kindle format from Amazon.com. One limitation of BigCommerce that some store owners find frustrating is the inability to create additional content fields for products. For example, you may want to have a 1-2 sentence overview of the product at the top of the page while keeping the full…
BigCommerce is always adjusting how your store’s search box works, and while that may be outside your control, you do have the ability to make your search results more effective. Every product has a field for Search Keywords which hooks into your website’s search box. Many store owners misunderstand this field and think it’s related to SEO (search engine optimization) and helping products appear in Google or Bing search results. In reality, this field allows…
In a retail store, customers can see products up close to better understand their quality and materials. But online, you have to rely on photos to make up for the fact that shoppers can’t touch or feel your products in person. Good e-commerce photography can make all the difference when it comes to converting shoppers to buyers. Here are five tips for making sure your online store’s product photos really sell. Be Consistent There are…
One of the most common situations my clients deal with is determining the best product categories for their e-commerce website. This is especially true for startups or new companies who aren’t as well-versed in e-commerce strategy or design. The following is a modified excerpt from my ebook E-Commerce for Everyone: How to Launch a Successful Online Store Using Bigcommerce (or Other Hosted Platforms), which outlines possible categorization strategies you can use to help shoppers find…
