It’s January, so that means planning for the year ahead! This blog post will walk you through how to create a marketing calendar using Excel. A well-organized marketing calendar helps you plan your promotions and content posting for the year, ensuring your website stays fresh and your customers engaged. While it may feel like extra work initially, having a marketing calendar can save you time and stress throughout the year. Why Use a Marketing Calendar?…
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There are many reasons why you might be considering whether to migrate your e-commerce store to a new platform. Maybe your existing platform is old and outdated, not keeping up with the latest e-commerce features and functionality. Site speed and performance issues could be keeping your website from ranking in search engines. Or a cumbersome back-end control panel makes updating your website too time-consuming. Though migrating your online store to a new platform won’t come…
Online retail is ever-changing, creating both challenges and opportunities for sellers. As we move into 2024, let’s take a look at some top e-commerce trends that will shape the future of online commerce and how BigCommerce merchants can adopt them for success. Sustainability and Eco-Friendly Practices In response to growing environmental concerns, consumers are increasingly prioritizing sustainable and ethically sourced products. Brands that adopt eco-friendly practices are likely to gain a competitive edge in the…
Every minute and dollar matter for small and growing businesses, so finding tools that truly make a difference is crucial. Enter ShipStation – one of the most widely-adopted apps among my clients. More than just a shipping solution, ShipStation is a cost-effective, time-saving companion that empowers small businesses to streamline their shipping strategy. Reduce Your Shipping Costs ShipStation takes the guesswork out of shipping costs, helping small businesses save money through intelligent shipping rate calculations.…
Whether you’re a startup or an established e-commerce business, staying ahead of the curve is key to success. One up-and-coming strategy is utilizing Artificial Intelligence (AI) to craft compelling product descriptions. AI is already reshaping the landscape of e-commerce, introducing a new era of efficiency. Beyond traditional automation, businesses are harnessing the power of AI for tasks that demand creativity and a nuanced understanding of language. But can AI really help you elevate and streamline…
If you’re planning a new store launch on BigCommerce or a migration to BigCommerce, you might be feeling a little overwhelmed. There’s a lot to keep track of and do – products, content, design, settings and more. You may be hiring a developer or doing it yourself. Either way, BigCommerce consultants can be a tremendous help in making your launch go smoothly, reducing stress and minimizing launch delays. Let’s look at what they do and…
If you aren’t happy with your current e-commerce platform, you may be considering a migration to BigCommerce. From the security of a hosted SAAS platform to the plethora of features and functionality that BigCommerce provides, moving your website to BigCommerce can lead to increased sales and easier store management. But like any big project, migrating your website can have risks if you don’t do it properly. I’ve helped dozens of merchants migrate to BigCommerce from…
In my previous posts in this series, we’ve looked at the general differences between BigCommerce’s V2 and V3 product experiences. We’ve also examined how V3 options, variants and rules compare to V2. In this post we’ll be looking at V3 shared options and how they differ from the traditional shared option sets available in V2. V3 Shared Options Cannot Be Assigned In Bulk The biggest change store owners will notice with V3 shared options is…