Every BigCommerce store owner wants to increase their sales. But sometimes you’re limited by your budget, whether that’s because you’re a startup or small business or because of expenses you’ve made for other business needs. However, there are several budget-friendly ways to increase e-commerce sales, no matter how much you have to spend. As we move into the new year, here are my top four recommendations for increasing BigCommerce store sales in 2022 without breaking…
Duck Soup Blog
Magento has long been a popular choice for mid-size e-commerce companies looking for platform control, flexibility and scalability. But with Magento 1 support coming to an end in June 2020, many Magento customers are wondering whether they should upgrade to the “not quite ready for primetime” Magento 2 or switch to another platform entirely. And if they were to migrate, what is the best Magento alternative? Though the deadline may seem like a long time…
You’ve probably been hearing about Stencil themes lately. You may have been told to upgrade by a BigCommerce support rep when you called in for help. Or you may have received an email from BigCommerce suggesting you make the switch. If you’re active in the BigCommerce Community, you’ve probably also see a lot of questions from merchants using Stencil themes. But you’re probably wondering – why should I upgrade to Stencil? There are lots of…
Update Your Imagery When was the last time you updated your homepage carousel banners? Or changed your featured products? Does your Facebook or Twitter page still have the original cover image you uploaded when you created those accounts? Now is the time to update your high-visibility photos and images to give your brand an instant new look and re-engage returning customers and social media fans. Clear Out Old Inventory The more products you have, the…
Gift certificates are a great feature, especially for stores selling often-gifted products. However, online gift certificates can be a magnet for fraud. By changing the default gift certificate settings in your store, you can minimize the chances of getting hit with unwanted chargebacks. Because gift certificates are sent immediately to the recipient upon purchase, scammers are known to buy gift certificates with stolen credit cards and then quickly turn around and use the gift certificate…
If your store is on the Plus Plan or above, you’ll have access to a feature called Customer Groups. Customer Groups allow you to segment customers so that you can treat them differently. The most common use for customer groups is separating wholesale from retail customers so that you can give wholesale customers access to case-pack products or allow them to purchase at wholesale prices. But you can use customer groups for a variety of…
The following is an excerpt from my new book, 60 Killer BigCommerce Tips & Tricks for Managing Your Store Like a Pro, now available in paperback and Kindle format from Amazon.com. One limitation of BigCommerce that some store owners find frustrating is the inability to create additional content fields for products. For example, you may want to have a 1-2 sentence overview of the product at the top of the page while keeping the full…
BigCommerce is always adjusting how your store’s search box works, and while that may be outside your control, you do have the ability to make your search results more effective. Every product has a field for Search Keywords which hooks into your website’s search box. Many store owners misunderstand this field and think it’s related to SEO (search engine optimization) and helping products appear in Google or Bing search results. In reality, this field allows…
